Authentic Evidence Limited (“we”, “us”, “our”) are committed to protecting and respecting your privacy. This privacy policy (“Privacy Policy”) and any other documents referred to in it, sets out the basis on which we collect and process your personal data as a data controller when you use our website or services.
Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.authenticevidence.com, (the “Website”) or using our services or apps located at www.pestel.app, (the “Information Services”) you are accepting and consenting to the practices described in this Privacy Policy.
Please note:
This Privacy Policy does not apply to any data you provide to us when we process personal data on your behalf as your data processor i.e. where we process customer data within the cloud-based information services we provide to you, as a business-to-business data services provider.
For the purposes of compliance with data protection laws in the United Kingdom (UK) and European Union (EU) and any applicable national implementing laws, regulations and secondary legislation relating to the processing of personal data (together “Data Protection Law”), the data controller is Authentic Evidence Limited with registered office address at 278 Northfields Avenue, London, Ealing, W5 4UB, United Kingdom.
We will only use your personal data in accordance with the rules and standards of law. Most commonly we will use your personal data in the following circumstances:
To the extent we process your personal data for any other purposes, we ask for your consent in advance or require that our partners obtain such consent.
We may collect and process personal data about you. Personal data, or personally identifiable information, means any information about an individual from which that individual can be identified. It does not include data where the identity has been removed (anonymous data). We collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, you agree to acknowledge that we may not be able to perform our duties in relation to a contract, or our duties in relation to any contract negotiations with you to provide you with any goods or services. In this case, we may have to cancel a product or service with you and we will notify you if this is the case within reasonable time.
We use different methods to collect data about you and from you, including:
We work with third parties, including, for example, credit reference agencies, financial investors, suppliers, advertising networks, analytics providers, search engine information providers and may receive the following personal data about you from them:
We also collect personal data about you from publicly available sources, including social media platforms. We may combine this information with personal data provided by you. This helps us update, expand, analyse, identify, and create more tailored advertising to provide our engineering, communications, and transformation services that may be of interest to you. We also use this data for the purposes of delivering targeted advertising, relevant email content, event promotion, social profiling, and verifying Contact Data. The personal data we collect includes:
We use cookies on our Website and in the Information Services to distinguish you from other users of our Website and Information Services. This helps us to provide you with a good experience when you browse our Website and also allows us to improve the Website and Information Services. Full details of the cookies we use are set out in our Cookie Policy.
We support Do Not Track (“DNT”), which is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by configuring the "Settings" or "Preferences" in your web browser. This functionality exists in most major web browsers, including Google Chrome, Microsoft Edge, Opera, Apple Safari, Mozilla Firefox, and more.
Note that we may process your personal data for more than one lawful reason depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal grounds we are relying on to process your personal data.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We may share your personal data with the third parties for specific purposes. Below is a summary of the types of third parties used:
We may disclose your personal data to third parties:
Our Information Services are global and your personal data may be stored and processed in a country where we have backed up our databases to improve the availability, latency, and redundancy of our services. In the instances where our service providers have to complete any of your orders, process of your payment details, or provision support services this may involve a transfer of your personal data to countries outside of your country of residence and data protection rules are different from those of your country of residence.
Processing or your personal data will involve a transfer of data to countries outside the European Economic Area (“EEA“), or the UK.
We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this Privacy Policy. In particular, this means that your personal data will only be transferred to a country that provides an adequate level of protection (for example, where the European Commission or the UK Data Protection Authority, (“ICO”) has determined that a country provides an adequate level of protection) or where the recipient is bound by standard contractual clauses according to conditions provided by the European Commission or ICO.
Our Website and Information Services are accessible via the internet and may potentially be accessed by anyone around the world. Other users may access the Website or Information Services from outside the EEA, Switzerland or the UK. This means that where you chose to post your personal data on our Website or within the Information Services, it could be accessed from anywhere around the world and therefore a transfer of your personal data outside of the EEA or the UK may be deemed to have occurred.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. For example all information you provide to us is stored on our secure servers. Any credit card information or payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password that enables you to access certain parts of the Website or Information Services, you are responsible for keeping this password confidential. We ask you not to share any password with anyone. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we will endeavour to protect your personal data, we cannot guarantee the security of your personal data transmitted to our Website or the Information Services. Any transmission is at your own risk.
Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorised access.
Our Website and Information Services may, from time to time, contain hyperlinks to and from the websites of our social media accounts, advertisers digital marketing networks, regulators, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites, or digital platforms.
You have the right under Data Protection Law, free of charge, to request:
If you wish to exercise any of the above rights, please contact us as set out at the end of this Privacy Policy. We will respond to such queries within 30 days and deal with the requests we receive from you, in accordance with the provisions of the Data Protection Law. Occasionally it could take us longer if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Our business is involved in marketing and we may use your information as part of our research and development in marketing as well as other purposes described below.
We retain personal data for as long as reasonably necessary to fulfil the purposes for which it was provided or collected, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint, if we reasonably believe there is a prospect of litigation in respect to our relationship with you, to comply with law enforcement requests, maintain security, prevent fraud and abuse, resolve disputes, enforce our legal agreements, or fulfil your request to “unsubscribe” from further messages from us.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
This will be for as long as we provide access to the Website or Information Services to you, your account with us remains open or any period set out in any relevant contract you have with us. After you have closed your account or ceased using the Information Services for a period of at least 60 days, we usually delete personal data.
We will retain some anonymised information after your account has been closed and we may use this for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Please note: After you have closed your account or deleted information from your account, any information you have shared with others will remain visible. We do not control data that other users may have copied from the Website or Information Services. Your profile may continue to be displayed in the services of others (e.g. search engine results) until they refresh their cache.
If you have any complaints about our use of your personal data, please contact us as set out at the end of this Privacy Policy or contact your local data protection supervisory authority.
For UK individuals: The Information Commissioner’s Office at, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England.
Our EU representative: DataRep, The Cube, Monahan Road, Cork, T12 H1XY, Republic of Ireland.
This Website and the Information Services are not intended for and shall not be used by anyone under the age of 16. If you are under the age of 16 years of old and have created an account with us, you must inform us immediately.
Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Policy.
The updated version replaces any other Privacy Policy previously applicable from the updated date.
If you have any questions, comments or requests regarding our privacy practices or about this Privacy Policy please contact us as follows
By post: Authentic Evidence Limited, 278 Northfield Avenue, London, Ealing, W5 4UB, United Kingdom.
By email: compliance@authenticevidence.com.